Work

Bottom-up learning in marketing frontlines: conceptualization, processes, and consequences

Year: 2011

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-011-0289-7

Authors: Jun Ye, Detelina Marinova, Jagdip Singh

Institutions: University of Oregon, University of Missouri, Case Western Reserve University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2115088258

FWCI: 9.508

Cites: 119

Cited by: 56

Related to: 10