Work

Integration in New Product Development: Case Study in a Large Brazilian High-Technology Company

Year: 2012

Type: article

Abstract: Proficiency in management activities undertaken in product development processes is regarded as a key competitive advantage for companies, particularly for high-tech industrial firms, which benefit from the important competitiveness factor of launching products with a differentiated technological content.This paper's objective was to identify, through case study, practices for integration between the roles of R & D with others involved in product development in a large Brazilian company of industrial automation.The results suggest some management practices to improve the integration in new products development, such as the use of employees from marketing with knowledge and experience previously gained from R & D activities and uses the heavyweight product manager to solve synchronization problems between product and technology development.

Source: Journal of technology management & innovation

DOI: 10.4067/s0718-27242012000100004

Authors: Daniel Jugend, Sérgio Luis da Silva

Institutions: Universidade Estadual Paulista (Unesp), Universidade Federal de São Carlos

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W2115106941