Work

The contribution of the internet to the strategic positioning of small businesses in the tourism industry

Year: 2015

Type: article

Abstract: Small and medium-sized enterprises (SMEs) represent a significant share of firms in industrialised countries. However, little work is available concerning small businesses (SB) that have less than 50 employees (according to the majority of official definitions). ICT are considered a contributing factor in the renewal of competitiveness, in particular by reducing constraints that bear on SMEs. In this context, one can ask under what conditions the implementation of a website may change the strategic positioning of small accommodation businesses in the tourism sector.

Source: International Journal of Entrepreneurship and Small Business

DOI: 10.1504/ijesb.2015.069698

Authors: Véronique Favre Bonté, Sébastien Tran

Institutions: Université Savoie Mont Blanc, Centre National de la Recherche Scientifique, Dauphine Recherches en Management, Institut supérieur du commerce de Paris, Université Paris Dauphine-PSL

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W2115493672

FWCI: 3.388

Cites: 64

Cited by: 12

Related to: 10