Work

Motivating Retail Marketing Effort: Optimal Contract Design

Year: 2009

Type: article

Source: Production and Operations Management

DOI: 10.1111/j.1937-5956.2009.01014.x

Authors: Samar K. Mukhopadhyay, Xuemei Su, Sanjoy Ghose

Institutions: Sungkyunkwan University, California State University, Long Beach, University of Wisconsin–Milwaukee

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2115991010

FWCI: 3.134

Cites: 37

Cited by: 91

Related to: 10