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Seven Reasons Why Marketing Practitioners Should Ignore Marketing Academic Research

Year: 2004

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/s1441-3582(04)70096-8

Author: Peter November

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2116448142

FWCI: 6.334

Cites: 59

Cited by: 52

Related to: 10