Work

Hypotheses in Marketing Science: Literature Review and Publication Audit

Year: 2001

Type: article

Source: Marketing Letters

DOI: 10.1023/a:1011169104290

Authors: J. Scott Armstrong, Roderick J. Brodie, Andrew G. Parsons

Institutions: University of Pennsylvania, University of Auckland

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2117009810

FWCI: 6.63

Cites: 51

Cited by: 124

Related to: 20