Strategic Types and Performance of Niche-Firms within Business Ecosystems: A Study of the Japanese Video Game Industry
Year: 2012
Type: article
Abstract: The Business Ecosystem is one of the emerging key concepts of competitive strategy. Although most research has been centered on the hub-firms within its ecosystem, it is niches that are responsible for creating most of the value in it. Thus, we focus on niches and separate them into four types, which are Challengers, Defenders, Replicators and Opportunity Seekers. According to our empirical study in the Japanese video game industry, the performance exhibited by each niche varies. In addition, we indicate the potential for maintaining the health of the ecosystem by having each niche play a complementary role for the ecosystem.
Authors: Tatsuhiko Inoue, Susumu Nagayama
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2117280129