Work

An Empirical Study on Online Social Networks Sites Usage: Online Dating Sites Perspective

Year: 2011

Type: article

Abstract: Dating through Internet is providing incredibly useful features. When singles are looking for partners, internetcan provide effective and more enjoyable alternatives at a low searching cost. It also provides many new waysand organized approach to mating ritual. This study identifies the attitudes of young adults towards online socialnetworks and online dating sites usage. Besides, this study also examines the different behavior between maleand female online daters. The results of this study show that most young adults have a Facebook ID. Only justover ten per cent of them date online. One major finding is that females are searching their long term partnersthrough online dating sites, while the males are mainly interested in building casual relationships.

Source: International Journal of Business and Management

DOI: 10.5539/ijbm.v6n10p155

Authors: Syed Shah Alam, Paul Heng Ping Yeow, Huck Soo Loo

Institutions: National University of Malaysia, Monash University Malaysia, Monash University, Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: hybrid

OpenAlex ID: W2117295702

FWCI: 2.281

Cites: 10

Cited by: 25

Related to: 10