Taking advantage of digital opportunities: a typology of digital entrepreneurship
Year: 2007
Type: article
Abstract: As more companies start doing digital business, the question of how starting a digital venture differs from starting a traditional venture grows more important. We present a framework of digital entrepreneurship that includes a typology of new digital ventures – mild, moderate, and extreme – the characteristics of each type of new digital venture and a discussion of how those characteristics shape the success factors of each type of venture. Specific issues addressed include digital or virtual products and services, digital or virtual workplaces, and the effects of relying on Computer-Mediated Communication (CMC).
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2117390210
