Work

Design of an ideal direct marketing course from the students’ perspective

Year: 1994

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000080209

Authors: Herbert Katzenstein, Sreedhar Kavll, Venkat Mummalaneni, Khalid Dubas

Institutions: St. John's University, Pace University, New Jersey Institute of Technology, Drexel University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2117599010

FWCI: 2.572

Cites: 7

Cited by: 10

Related to: 10