Work

If it Walks Like a Duck...: Concerns about Quackery in Marketing Education

Year: 2004

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/0273475303257763

Author: Lawrence B. Chonko

Institution: Baylor University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2117976596

FWCI: 7.379

Cites: 55

Cited by: 25

Related to: 10