The Role of Sales in NPD : An Investigation of the U.S. Health‐Care Industry
Year: 2014
Type: article
DOI: 10.1111/jpim.12159
Authors: Avinash Malshe, Wim Biemans
Institution: University of St. Thomas - Minnesota
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2118020062