Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice
Year: 2009
Type: article
Source: Journal of Marketing Research
Authors: Ana Valenzuela, Ravi Dhar, Florian Zettelmeyer
Institutions: City University of New York, Yale University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2118143799