Work

Benchmarking brand management in the creative industry

Year: 2000

Type: article

Source: Benchmarking An International Journal

DOI: 10.1108/14635770010359900

Authors: Constantine Andriopoulos, Manto Gotsi

Institution: University of Strathclyde

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2118393265

FWCI:

Cites: 37

Cited by: 37

Related to: 10