Year: 1981
Type: article
Abstract: The impact of familiarity on consumer decision biases and heuristics is examined. Subjects at three different familiarity levels revealed interesting differences in perceptual category breadth, usage of functional and nonfunctional product dimensions, decision time, and confidence.
Source: Journal of Consumer Research
DOI: 10.1086/208859
Authors: C. Whan Park, V. Parker Lessig
Institutions: University of Kansas, University of Pittsburgh
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2118451146