Commentaries and Rejoinder to “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”: Integrating Neural and Decision Sciences: Convergence and Constraints
Year: 2009
Type: article
Source: Journal of Marketing Research
DOI: 10.1509/jmkr.46.1.14
Authors: Scott A. Huettel, John W. Payne
Institution: Duke University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2118523194
