Work

Gendered Challenge, Gendered Response

Year: 2010

Type: article

Abstract: This article integrates research on gendered organizations and the work-family interface to investigate an innovative workplace initiative, the Results-Only Work Environment (ROWE), implemented in the corporate headquarters of Best Buy, Inc. While flexible work policies common in other organizations "accommodate" individuals, this initiative attempts a broader and deeper critique of the organizational culture. We address two research questions: How does this initiative attempt to change the masculinized ideal worker norm? And what do women's and men's responses reveal about the persistent ways that gender structures work and family life? Data demonstrate the ideal worker norm is pervasive and powerful, even as employees begin critically examining expectations regarding work time that have historically privileged men. Employees' responses to ROWE are also gendered. Women (especially mothers) are more enthusiastic, while men are more cautious. Ambivalence about and resistance to change is expressed in different ways depending on gender and occupational status.

Source: Gender & Society

DOI: 10.1177/0891243210372073

Authors: Erin L. Kelly, Samantha K. Ammons, Kelly Chermack, Phyllis Moen

Institutions: University of Minnesota, University of Nebraska–Lincoln, University of Nebraska at Omaha, University of Minnesota, Duluth

Language: English

Topic: Work-Family Balance Challenges

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Decent work and economic growth, Reduced inequalities

Open Access status: green

Funders: Alfred P. Sloan Foundation, National Institute on Aging, Eunice Kennedy Shriver National Institute of Child Health and Human Development