Work

A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

Year: 1999

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1177/002224299906300204

Authors: Jan-Benedict E.M. Steenkamp, Frenkel ter Hofstede, Michel Wedel

Institutions: Wageningen University & Research, KU Leuven, University of Groningen

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2119982576

FWCI: 24.7

Cites: 33

Cited by: 1,282

Related to: 10