Work

Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change

Year: 2012

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590551211222358

Authors: Hye‐Young Kim, Ju‐Young M. Kang, Kim K.P. Johnson

Institution: University of Minnesota

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2120904709

FWCI: 4.535

Cites: 35

Cited by: 36

Related to: 10