Work

Integrating R&D and Marketing: A Review and Analysis of the Literature

Year: 1996

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/1540-5885.1330191

Authors: Abbie Griffin, John R. Hauser

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2121220078

FWCI: 68.11

Cites: 107

Cited by: 1,402

Related to: 10