Work

The Neural and Psychological Basis of Herding in Purchasing Books Online: An Event-Related Potential Study

Year: 2010

Type: article

Source: Cyberpsychology Behavior and Social Networking

DOI: 10.1089/cyber.2009.0142

Authors: Mingliang Chen, Qingguo Ma, Minle Li, Shenyi Dai, Xiaoyi Wang, Liangchao Shu

Institution: Zhejiang University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

OpenAlex ID: W2121492801

FWCI: 0.895

Cites: 36

Cited by: 49

Related to: 10