A Model of Multi‐purpose Shopping Trip Behavior
Year: 1993
Type: article
Abstract: ABSTRACT Existing utility-based models of complex choice behavior do not adequately deal with the Intel-dependencies of chained choices. In this paper, we introduce a model of multi-purpose shopping which is aimed at overcoming this shortcoming. In the proposed model, dependencies between choices within as well as between trips are covered by a recursive definition of trip utility. The standard log-likelihood estimation procedure is used to calibrate the model. Simulation experiments show that estimation results are satisfactorily accurate and robust. Comparison of the model to a conventional choice model using simulated data indicates that even low tendencies to make multi-purpose trips have a significant influence on predicted destination choice. Furthermore, it is shown that conventional models do not satisfactorily predict simulated multi-purpose behavior.
DOI: 10.1007/bf01434275
Authors: Theo Arentze, Aloys Borgers, Harry Timmermans
Institution: Eindhoven University of Technology
Language: English
Subfield: Transportation
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $2,740
OpenAlex ID: W2121665010