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Why Do the Same Drugs Look Different? Pills, Trade Dress, and Public Health

Year: 2011

Type: article

Abstract: A subset of trademark law, “trade dress,” provides the legal basis for drug manufacturers' exclusivity claims on the size, shape, and color of pills. The authors discuss the potential adverse effects of trade-dress protection and suggest strategies to address this problem.

Source: New England Journal of Medicine

DOI: 10.1056/nejmhle1101722

Authors: Jeremy A. Greene, Aaron S. Kesselheim

Institutions: Brigham and Women's Hospital, Harvard University

Language: English

Topic: Pharmaceutical Economics and Policy

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: green

Funder: Agency for Healthcare Research and Quality

Award: G4022652037