Work

Pesquisa em Serviços de Metodologia: Do Estudo de Caso em Pesquisa à Teoria

Year: 2014

Type: article

Abstract: In this essay Prof. Evert Gummesson, Professor Emeritus at the Stockholm Business School (SBS) and pioneer in the studies in the fields of service, presented the use of case studies in academic research from a European perspective. The article was built through the perspective of service research that evolved to a strategic paradigm more recently. The essay stresses the importance and the proper use of case studies in academic research.

Source: Revista Ibero-Americana de Estratégia

DOI: 10.5585/riae.v13i4.2180

Author: Evert Gummesson

Language: Portuguese

Topic: Business and Management Studies

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2123455236

FWCI: 2.545

Cites:

Cited by: 8

Related to: 10