Work

Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation

Year: 2013

Type: article

Study design: Observational Study

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2013.09.003

Authors: Kusum L. Ailawadi, Scott A. Neslin, Y. Jackie Luan, Gail Ayala Taylor

Institution: Dartmouth College

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2123515150

FWCI: 22.88

Cites: 54

Cited by: 245

Related to: 10