Work

A new approach to the corporate image management process

Year: 1989

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1989.9964088

Authors: P. S. B. Shee, Russell Abratt

Institution: University of the Witwatersrand

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2123656148

FWCI: 4.131

Cites: 25

Cited by: 531

Related to: 10