Work

Socially Conscious Ventures and Experiential Learning: Perceptions of Student Engagement

Year: 2015

Type: article

Abstract: This qualitative study explored stakeholder perceptions of the outcomes of semester-long experiential learning projects in five selected business courses at a small, private college. Students worked with the owners of socially conscious startup firms to develop and present strategic marketing and business plans. The work draws upon interviews with the business owners and faculty, as well as firsthand observations, to assist in identifying factors that promote or hinder student engagement in experiential learning initiatives.

Source: Universal Journal of Educational Research

DOI: 10.13189/ujer.2015.030203

Authors: William Vasbinder, William Koehler

Institution: Bay State College

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W2123797385