Work

The Customer Lifetime Value Concept and Its Contribution to Corporate Valuation

Year: 2003

Type: article

Source: Économie publique/Public economics

Authors: Hans H. Bauer, Maik Hammerschmidt, Matthias Brähler

Language: English

Topic: Financial Reporting and Valuation Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124128837

FWCI: 2.342

Cites: 28

Cited by: 55

Related to: 10