Work

Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas

Year: 2006

Type: article

Source: International Journal of Mass Customisation

DOI: 10.1504/ijmassc.2006.010445

Authors: Klaus Moser, Melanie Muller, Frank T. Piller

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124897611

FWCI: 3.647

Cites: 2

Cited by: 24

Related to: 10