Effects of Perceived Individualism-Collectivism and Self-Consciousness on the Self-Disclosure in Social Networking Sites
Year: 2013
Type: dissertation
Study design: Observational Study
Abstract: The purpose of this thesis is to examine the effects of perceived individualism-collectivism and self-consciousness on the self-disclosure in social network sites (SNSs).While controlling the effects of self-esteem and gender, we proposed three hypothesized models: (1) Effects of horizontal individualism, vertical individualism, horizontal collectivism and vertical collectivism on self-disclosure in SNSs; (2) Effects of private self-consciousness, public self-consciousness and social anxiety on self-disclosure in SNSs; (3) Effects of horizontal individualism, vertical individualism, horizontal collectivism and vertical collectivism on private self-consciousness, public self-consciousness, and social anxiety.A total of 212 Chinese undergraduate students and 368 American undergraduate students participated in this survey research.Chinese participants reported higher score of horizontal collectivism and vertical collectivism and there was no significant difference in perceived horizontal individualism and vertical individualism between Chinese and American respondents.This research generally supported the hypotheses proposed.We found that horizontal and vertical individualism-collectivism had different effects on self-disclosure in SNSs and the three dimensions of self-consciousness also differed in the prediction on self-disclosure.
Author: Hongliang Chen
Institution: Texas A&M University
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2124965680