Work

The Effect of Sales Force Adoption on New Product Selling Performance

Year: 2000

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1016/s0737-6782(00)00058-8

Authors: Erik Jan Hultink, Kwaku Atuahene‐Gima

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2125653091

FWCI: 3.024

Cites: 35

Cited by: 183

Related to: 10