The Role of the Product Champion
Year: 1985
Type: article
Source: R and D Management
Authors: WILLIAM A. FISCHER, WILLARD HAMILTON, CURTIS P. McLAUGHLIN, ROBERT W. ZMUD
Institution: University of North Carolina at Chapel Hill
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2125768832
