Source credibility and public information campaigns: The effect of audience evaluations of organizational sponsors on message acceptance
Year: 2007
Type: article
Abstract: Source credibility and public information campaigns: The effect of audience evaluations of organizational sponsors on message acceptance
Author: Deena Kemp
Institution: University of South Florida
Language: English
Topic: Media Influence and Health
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2126338329