Work

Communicating the potential of new technologies: Technology marketing by target-group adapted physical technology demonstrators

Year: 2011

Type: conference-paper

Source: Portland International Conference on Management of Engineering and Technology (PICMET)

Authors: Michael Schmitz, Antonino Ardilio

Institution: Fraunhofer Institute for Industrial Engineering

Language: English

Topic: Technology Assessment and Management

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2126807561

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Cites: 21

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Related to: 10