The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1
Year: 2001
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/323731
Authors: Margaret C. Campbell, Ronald C. Goodstein
Institution: University of Colorado Boulder
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2127240198