Design and Implementation of an Interdisciplinary Marketing/Management Course on Technology and Innovation Management
Year: 2005
Type: article
Source: Journal of Marketing Education
Authors: Gerard A. Athaide, Harsha B. Desai
Institution: Loyola University Maryland
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W2127485703