Work

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420610650837

Authors: Ravi Pappu, Pascale Quester

Institutions: The University of Queensland, The University of Adelaide

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2128433095

FWCI: 12.1

Cites: 70

Cited by: 249

Related to: 10