Work

Relationship Marketing at the Service Encounter: the Case of Life Insurance

Year: 1993

Type: article

Source: Service Industries Journal

DOI: 10.1080/02642069300000007

Authors: Robert E. Morgan, Sanjay Chadha

Institution: University of Plymouth

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2128599310

FWCI: 1.978

Cites: 47

Cited by: 23

Related to: 10