Work

Beyond First Impressions: The Effects of Repeated Exposure on Consumer Liking of Visually Complex and Simple Product Designs

Year: 2002

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/03079459994371

Authors: D. Cox, A. D. Cox

Institution: Indiana University

Language: English

Topic: Aesthetic Perception and Analysis

Subfield: Cognitive Neuroscience

Field: Neuroscience

Domain: Life Sciences

Open Access status: closed

OpenAlex ID: W2128858064

FWCI: 1.021

Cites: 31

Cited by: 306

Related to: 8