Work

Online Trust Cues: Universal or Culture-Specific? A Cross-Cultural Study of the Role of Consumers' Background Culture in Developing Online Trust.

Year: 2014

Type: dissertation

Source: Surrey Research Insight Open Access (The University of Surrey)

Author: Antonina Bauman

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2129454392

Cites: 245

Cited by: 2

Related to: 10