Work

The persuasion effects and mechanisms of vivid imagery inducing strategies in negative health messages: exploring the roles of motivation, affect, and message substance.

Year: 2009

Type: dissertation

Abstract: University of Minnesota Ph.D. dissertation. March 2009. Major: Mass Communication. Advisor: Ronald J. Faber. 1 computer file (PDF); viii, 142 pages, appendices 1-5.

Source: University of Minnesota Digital Conservancy (University of Minnesota)

Author: Jun Myers

Language: English

Topic: Media Influence and Health

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

Funders: University of Minnesota, Division of Graduate Education

OpenAlex ID: W2129458804

Cites: 120

Cited by: 4

Related to: 10