Work

The evolution of public relations measurement and evaluation

Year: 2012

Type: article

Source: Public Relations Review

DOI: 10.1016/j.pubrev.2011.12.018

Author: Tom Watson

Institution: Bournemouth University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2129485307

FWCI: 19.62

Cites: 51

Cited by: 116

Related to: 10