Work

Customer-Based Corporate Valuation - Integrating the Concepts of Customer Equity and Shareholder Value

Year: 2007

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.961874

Authors: Hans H. Bauer, Maik Hammerschmidt

Institution: University of Mannheim

Language: English

Topic: Financial Reporting and Valuation Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2129517258

Cites: 42

Cited by: 24

Related to: 10