Work

Understanding the Postgraduate Education Market for Better Marketing and Decision Making: A Clustering Analysis

Year: 2014

Type: article

Abstract: Enhancing the educational corporations is truly challenging mission due to the highly competitive nature of the business.Currently, there is emerging development within organizations to capitalize on their internal resources.This paper is taking data mining approach to strategize marketing for postgraduate studies by means of cluster analysis.The experiments were carried out using Oracle Data Miner tool, results are analyzed and discussed.

Source: International Journal of Computer Applications

DOI: 10.5120/15930-5231

Authors: Ali Marstawi, Aida Mustapha

Institution: Universiti Putra Malaysia

Language: English

Topic: Data Mining and Machine Learning Applications

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

SDG: Quality education

Open Access status: bronze

OpenAlex ID: W2129604709

FWCI: 0.505

Cites: 8

Cited by: 1

Related to: 10