Work

An Analysis of the MKTOR and MARKOR Measures of Market Orientation: An Australian Perspective

Year: 1997

Type: article

Authors: Mark Farrell, Edward Oczkowski

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2129631993

FWCI: 16.34

Cites: 26

Cited by: 112

Related to: 10