Work

A cross-cultural comparison of brand extension success factors: A meta-study

Year: 2010

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Brand Management

DOI: 10.1057/bm.2010.25

Authors: Jörg Henseler, Csilla Horváth, Marko Sarstedt, Lorenz Zimmermann

Institution: Ludwig-Maximilians-Universität München

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2129885676

FWCI: 4.751

Cites: 96

Cited by: 23

Related to: 10