Work

A Review of Eye-Tracking Research in Marketing

Year: 2008

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

Parent work: Review of Marketing Research

DOI: 10.1108/s1548-6435(2008)0000004009

Authors: Michel Wedel, Rik Pieters

Language: English

Topic: Gaze Tracking and Assistive Technology

Subfield: Human-Computer Interaction

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2130325996

FWCI: 9.256

Cites: 62

Cited by: 573

Related to: 10