Year: 2013
Type: article
Abstract: The presumed underlying mechanism of exemplification effects is that people generalize single-case media depictions and overestimate their position of social relevance, while at the same time neglecting more valid base-rate information. A 2 × 2 between-subjects experiment with n = 112 participants explored whether these exemplification effects can be explained by presumptions of strong media influences on others. Participants were shown a “rate my professor”-type website stimulus in which a single user had commented on a university course. Results show that fundamental assumptions of exemplification research interact with presumed media influences: exemplification effects can be amplified by third-person perceptions, particularly when people assess public opinion.
Authors: Sebastian Scherr, Philipp Müller, Victoria Fast
Institution: Ludwig-Maximilians-Universität München
Language: English
Topic: Media Influence and Health
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2131001033