Work

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

Year: 2003

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.67.1.100.18588

Authors: Douglas W. Vorhies, Neil A. Morgan

Institutions: Illinois State University, University of North Carolina at Chapel Hill

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2131143493

FWCI: 54.29

Cites: 97

Cited by: 740

Related to: 10