Year: 2011
Type: article
Abstract: Nowadays, MVNOs are entering the market with the aim of providing new services in the mobiletelecommunications industry. Current studies show that having an active and sizable mobile communicationsmarket, owning the necessary technological infrastructure, and developing the imperative regulations arecritically important factors for MVNO market development. In this respect, this study aims to portray the state ofMVNOs in the global market and analyze the potential of the Turkish market.At the global level, MVNOs are rapidly developing in countries where the GSM market is already active and theconsumer market hosts many segments with the potential to respond to different types of value-added services.As for Turkey, this market carries a high potential because of its active mobile communications industryproviding a rich base of potential customers and an extensive variety of brands, companies, or institutions thatcould be willing to enter this new business realm.
DOI: 10.5539/ijbm.v6n6p39
Authors: Hande Kimiloglu, Meltem Ozturan, Birgul Kutlu
Institution: Boğaziçi University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2131929598